Starbucks Coffee Company and Tencent Holdings have entered an alliance to co-create a new social gifting feature on WeChat.
The new service, which will be rolled out early next year, will make it easy for Starbucks China customers to gift items to a friend or a family member.
Customers will be able to select from Starbucks-branded gifts and products and add a personalized message. Recipients of these personal gifts and messages can save their gifts and memories on their WeChat accounts and redeem their gift at Starbucks stores across China.
Users can use WeChat Pay…
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