M6 Publicité and M6 Web Select Accenture's New Advertising Offering, Powered by Artificial Intelligence, To Target Ads More Effectively

NEW YORK; Dec. 13, 2016 – M6 Publicité and M6 Web, Group M6 subsidiaries, have chosen Accenture’s (NYSE: ACN) new Advanced Video Analytics offering that uses artificial intelligence to more accurately predict customer advertising preferences and serve targeted ads more effectively. M6 Group is the second largest private TV Group in France with major traditional TV channels such as M6, W9, and 6ter, as well as 6play, a free digital TV platform.


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