Since time immemorial, or at least since the earliest businesses started selling their services and products, marketers have been vying for the consumer’s attention. In this age of all-pervasive technology, never have brands been so integrated into the lives of consumers. And marketers who understand technology and its implications are able to use it to connect their brands to their consumers.
Mobile trends and consumer data prove that mobile is getting bigger by the day and has already surpassed desktop as the preferred mode of internet access worldwide. In 2015, the time spent per adult user in the U.S. per day with digital media was 2.8 hours which was 51 percent of the total. 90 percent of the time spent by consumers on mobile is on apps. This clearly shows a path for marketers to design consumer-centric apps to market their brands.
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